Meta Analytics Insight

Overview of the Meta Insights Page

The Meta Insights view provides high-level and granular analytics on content usage across Meta platforms such as Facebook and Instagram. It is designed to surface insights on:

• Views and creations over time
• Top performing artists and tracks
• Usage breakdown by Meta product type
• Geographical distribution of views and interactions

This view helps you to track the organic spread and audience engagement of audio content on Meta platforms. Meta widgets are also available in Custom Reports. 

Key Features and How to Use Them

Views and Creations:

• This section shows the top 5 assets by default
• The next 5 assets can be displayed by clicking on the next page icon 
• Hovering over the points on the graph will show streams for a particular day/date range
• The graphs can be viewed as a line or bar graph
• The table is sorted by views/creations descending by default, but can also be sorted by % change

Meta Products: 

• This section displays the top 5 Meta products sorted by views, descending by default. 
• It can be sorted by % change (views), creations, and % change (creations). 
• Also displayed are the top 3 territory flags
• A list of the Meta products and their explanations, grouped by platform, can be found at the end of this article.  

Territories:

• This section shows views on a world heat map. 
• By selecting the option in “view map by,” this can also be viewed by % change (views), creations, and % change (creations)
• Hovering over a territory will show the metrics 
• The table is sorted by views descending by default, but can also be sorted by % change (views), creations, and % change (creations)

Meta Platform Product Types Reference Guide

Below is a selection of common Meta product types visible in Meta Insights. These are organized by product code, description, and associated platform.

• The Meta Insights page allows users to visualize and analyze their data from Meta Merlin feed
  
  
• The page displays views, creations, top artist, top asset and total distinct assets for a given period
• “Views” and “Creations” graphs and tables show the top 5 assets by default
  • The next 5 assets can be displayed by clicking on the next page icon 
  • Hovering over the points on the graph will show streams for a particular day/date range
  • The graphs can be viewed as a line or bar graph
  • The table is sorted by views/creations descending by default, but can also be sorted by % change

• “Meta products” displays the top 5 Meta products sorted by views descending by default, but can also be sorted by % change (views), creations and % change (creations). Also displayed are the top 3 territory flags
  • A list of the Meta products and their explanations can be found at the bottom of this article
• “Territories” shows views on a world heat map. By selecting the option in “view  map by” this can also be viewed by % change (views), creations and % change (creations)
  • Hovering over a territory will show the metrics 
  • The table is sorted by views descending by default, but can also be sorted % change (views), creations and % change (creations)
    
    
• Meta widgets are also available in Custom Reports